The role of the Director of Communications & Member Relations is:
1. To devise and implement a communication strategy to ensure that VHMC communicates in a consistent, accurate, professional and prompt fashion with members, residents, partner organisations, and the wider community.
The Director of Communications & Member Relations is responsible for drafting high quality communications and for providing the overall editorial control for VHMC communications ensuring appropriate content, tone, brevity and consistency; act as a public face for VHMC in communicating with members, residents, the local community, media and other interested parties; proactively manage media relations and media coverage to strengthen the reputation of VHMC.
2. To shape key events which exemplify and communicate VHMC values (e.g. residents forums, general meetings etc).
The Director of Communications & Member Relations is responsible for advising on event planning to improve audience experience and ensure the communication of key messages and appropriate brand values.
3. To review brand development and create clear brand messages and USPs which can be applied across all VHMC marketing activities.
4. To build meaningful relationships between VHMC, it’s board of directors, members and residents.
The Director of Communications & Member Relations is responsible for maintaining & managing the winterthurway.co.uk website and its content; for ensuring the systematic collection, review and analysis or member and resident feedback on VHMC performance.